At Synapse, we ideate with the world’s best companies, to create
brand strategies that deliver results and communicate with creativity for a heathier world..
Our Blue Ticks
Handled the Digital Mandate
for JB Pharma’s rebranding.
The largest rebranding exercise done
by a pharma company in India.
Marketing partners for CPHI India 2022, 2023 and 2024, and carved the identity for the largest event for the healthcare industry.
A 22 year relationship with India’s No. 1 pharma company, working on various therapy areas and large brands.
Took brands of Himalaya across medias, states and platforms via TVCs, outdoor, digital, social and ecommerce.
Strategized and launched the entire OTC division for Micro Labs, the makers of Dolo.
Handled the Digital Mandate for JB Pharma's rebranding. The largest rebranding exercise done by a pharma company in India.
Marketing partners for CPHI India 2022, and carved the identity for the largest event for the healthcare industry.
Won India's First Global Award in Healthcare Marketing for Abbott's Brand, Lobate GM
Created a Guinness world record for Cipla's Budecort and won over 20 awards for the brand.
Took brands of Himalaya across medias, states and platforms via TVCs, outdoor, digital, social and ecommerce.
The A to Z of our Healthcare Clientele
Our Services and Portfolio
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding
About Us
Synapse is an innovative, creative, and ROI focused, healthcare marketing and advertising arm of Synapse Marketing Consultancy Pvt. Ltd. that has been around since 2002 catering to the advertising, marketing and communications world.
We have seen the change the healthcare industry has gone through first hand, and have adapted, thrived and grown brands, portfolios, divisions and companies.
From traditional detailing, to the dot-com boom, and from Pharma replicating FMCG practices to conquering the digital arena, we have been a part of it all. With every new challenge, we have delivered cutting edge ideas that have kept our clients, ahead of the curve.
We have grown building brands for the A2Z of the Pharmaceutical industry along with hospitals, diagnostic chains, Dermo-cosmetic brands, FMHG, OTC, OTX brands along with devices, health consumer durables and health tech services and health start-ups.
At Synapse, we are expert at what we do, Healthcare Marketing. We follow the guidelines, and yet innovate within them. We understand the constraints, and yet know how to launch and revive brands. We cater to the empowered doctor, patient, retailer, field force, caregivers and health consumer. We make Healthcare exciting and that’s what keep us going every day.
Let's ideate
Synapse Leadership
Aleem Merchant
Founder and Director
Aleem’s passion for creativity and his knack for innovative thinking have made him a driving force behind the agency’s success. He was awarded as
#40under40 winners in advertising and marketing industry.
Aleem’s unique talent lies in his ability to seamlessly blend strategic thinking with imaginative concepts. He possesses a keen understanding of the intricacies of marketing and advertising, which he leverages to craft creative solutions that not only captivate but also strategically align with the agency’s and clients’ goals.
At Synapse, Aleem’s creative acumen has resulted in groundbreaking campaigns that not only push the boundaries of conventional advertising but also yield exceptional results.
Aleem Merchant’s passion and vision infuse a spirit of innovation and excellence into every project undertaken by Synapse.
Aleem is a huge dog lover, blogger, fitness enthusiast and also very active on LinkedIn and known for his straight from the heart posts.
Rahul Pandit
Founder and Director
Rahul is a co-founder of Synapse with a unique skill set that sets him apart. He is a JJ School of Art graduate, where his creative talents were nurtured and honed, and today he bring those artisitic
sensibilities to Synapse, leveraging his creative insights to drive successful campaigns.
However, Rahul also plays a pivotal role in the administrative, financial, and legal aspects of Synapse. With a keen eye for detail and a strategic mindset, he ensures that the agency runs smoothly, efficiently, and in compliance with all regulations. He is the driving force behind the day-to-day operations, overseeing everything from project management to financial planning, making him a true multitasker.
Rahul is also a car and bike aficionado and loves reading about the automobile industry, an avid traveller and enjoys a good conversation.
Rudresh Bhagat
Founder and Director
An alumni of the renowned JJ School of Art, JB brings a distinctive blend of creativity and precision to the forefront of the agency. At Synapse, JB is the driving force behind the agency’s success.
With his understanding of art & design, films, music, and events, combined with his unwavering commitment, results in flawless execution. JB ensures that every project is implemented with precision, leaving no room for error.
JB’s discerning eye for quality is evident in the creatives produced by the agency. He places a strong emphasis on ensuring that each project meets the highest standard of excellence, delivering impactful campaigns that resonate with clients and audiences alike.
With JB at the helm, Synapse stands out as a beacon of reliability, creativity and excellence in the world of advertising.
JB is also a wildlife photographer, film buff and traveler. JB is also known as the Captain Cool of Synapse, due his calm headed mind in tough situations.
Aleem Merchant
Founder and Director
Aleem’s passion for creativity and his knack for innovative thinking have made him a driving force behind the agency’s success. He was awarded as
one of the #40under40 winners in advertising and marketing industry.
Aleem’s unique talent lies in his ability to seamlessly blend strategic thinking with imaginative concepts. He possesses a keen understanding of the intricacies of marketing and advertising, which he leverages to craft creative solutions that not only captivate but also strategically align with the agency’s and clients’ goals.
At Synapse, Aleem’s creative acumen has resulted in groundbreaking campaigns that not only push the boundaries of conventional advertising but also yield exceptional results.
Aleem Merchant’s passion and vision infuse a spirit of innovation and excellence into every project undertaken by Synapse.
Aleem is a huge dog lover, blogger, fitness enthusiast and also very active on LinkedIn and known for his straight from the heart posts.
Rahul Pandit
Founder and Director
Rahul is a co-founder of Synapse with a unique skill set that sets him apart. He is a JJ School of Art graduate, where his creative talents were nurtured and honed, and today he bring those artisitic
sensibilities to Synapse, leveraging his creative insights to drive successful campaigns.
However, Rahul also plays a pivotal role in the administrative, financial, and legal aspects of Synapse. With a keen eye for detail and a strategic mindset, he ensures that the agency runs smoothly, efficiently, and in compliance with all regulations. He is the driving force behind the day-to-day operations, overseeing everything from project management to financial planning, making him a true multitasker.
Rahul is also a car and bike aficionado and loves reading about the automobile industry, an avid traveller and enjoys a good conversation.
Rudresh Bhagat
Founder and Director
An alumni of the renowned JJ School of Art, JB brings a distinctive blend of creativity and precision to the forefront of the agency. At Synapse, JB is the driving force behind the agency’s success.
With his understanding of art & design, films, music, and events, combined with his unwavering commitment, results in flawless execution. JB ensures that every project is implemented with precision, leaving no room for error.
JB’s discerning eye for quality is evident in the creatives produced by the agency. He places a strong emphasis on ensuring that each project meets the highest standard of excellence, delivering impactful campaigns that resonate with clients and audiences alike.
With JB at the helm, Synapse stands out as a beacon of reliability, creativity and excellence in the world of advertising.
JB is also a wildlife photographer, film buff and traveler. JB is also known as the Captain Cool of Synapse, due his calm headed mind in tough situations.
Meet Our Team
Blog
How to make the content viral?
The first time I went viral was when social media didn’t exist and neither did the word.
Mentoring Moments: Navigating the Path to Success with Harsh Mariwala
So, what have you studied? Harsh asked me. Sheepishly I replied, “I’ve just done my BCom”
The 3 Keys to Creative Excellence: Reflections on WILL, SKILL, DRILL
After an internal training program for our team on how to think, act and behave creatively
P&G –
Evion Design
Himalaya Soap for Moms –
Strategy for Lunch Communication
Strategy
Digital Website Design
Emcure – AquaOat
Design for Dr. Communication
Strategy for Social Media Campaign
Dr. Reddy’s –
Quickerel Packaging Design
Turmgel –
Strategy and Branding
Zen Plus –
Branding