The campaign that changed the game

“Lobate” is a brand by Nicholas Piramal, when they approached Synapse all they needed was an effective campaign that sediments their presence in the market, which was largely dominated by the giants in the industry. In an unsexy world of marketing where itching and scratching creams have always taken a conventional route by the marketers,[…]

A KRIS that gave a Creative twist

The problem: CRISIL, an organisation best known for its precise ratings, research and analysis when approached Synapse for a creative twist to its induction program, we knew we had to give them simply the best. CRISIL being a number driven organisation, there was very less to do on the creative front. Most of its functions[…]

Under the Blue Shadow

Brand Identity to a Cancer Patients Assist Program For cancer patients, surviving everyday is nothing less than a battle. So when this client approached us with a cancer patient assistance program’s launch campaign brief; we knew it’s not just any other campaign that we do. Here we were not dealing with some product or service[…]

Focusing on the Big E

Does creativity have relevance when medical experts get serious? The clear and simple brief from the Epilepsy Association of India and the UCB Pharma Team was to conceptualize and handle a conference on epilepsy in India, at Agra. Leading neurologists were invited and it was a major step in the brand building and relationship company’s[…]