The campaign that changed the game

“Lobate” is a brand by Nicholas Piramal, when they approached Synapse all they needed was an effective campaign that sediments their presence in the market, which was largely dominated by the giants in the industry. In an unsexy world of marketing where itching and scratching creams have always taken a conventional route by the marketers,[…]

A KRIS that gave a Creative twist

The problem: CRISIL, an organisation best known for its precise ratings, research and analysis when approached Synapse for a creative twist to its induction program, we knew we had to give them simply the best. CRISIL being a number driven organisation, there was very less to do on the creative front. Most of its functions[…]