Synapse Marketing Consultancy

Authenticity Wins: The Role of Unique Selling Truth in Healthcare Brands

Synapse

Healthcare brands should not chase USP but move to UST – Unique Selling Truth. Truth is the most important aspect of healthcare, and trust and transparency are the two pillars of it

Recent Posts

The 4C’s of Healthcare Marketing

Taking inspiration from Henry David Thoreau, who one famously said, “Our life is frittered away by detail… simplify, simplify.”


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