Synapse Marketing Consultancy

Authenticity Wins: The Role of Unique Selling Truth in Healthcare Brands


Healthcare brands should not chase USP but move to UST – Unique Selling Truth. Truth is the most important aspect of healthcare, and trust and transparency are the two pillars of it

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The 4C’s of Healthcare Marketing

Taking inspiration from Henry David Thoreau, who one famously said, “Our life is frittered away by detail… simplify, simplify.”

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