

At Synapse, we ideate with the world’s best companies, to create
brand strategies that deliver results and communicate with creativity for a heathier world.



Our Blue Ticks

Handled the Digital Mandate
for JB Pharma's rebranding.
The largest rebranding exercise done
by a pharma company in India.

Marketing partners for CPHI India 2022, and carved the identity for the largest event for the healthcare industry.

Won India's First Global Award in Healthcare Marketing for Abbott's Brand, Lobate GM

Created a Guinness world record for Cipla's Budecort and won over 20
awards for the brand.

Took brands of Himalaya across medias, states and platforms via TVCs, outdoor, digital, social and ecommerce.

Launching India's largest drive to create awareness and action on Varicose Veins with an Omnichannel campaign and also setup of a call centre to generate and nurture leads.

Handled the Digital Mandate for JB Pharma's rebranding. The largest rebranding exercise done by a pharma company in India.

Marketing partners for CPHI India 2022, and carved the identity for the largest event for the healthcare industry.

Won India's First Global Award in Healthcare Marketing for Abbott's Brand, Lobate GM

Created a Guinness world record for Cipla's Budecort and won over 20 awards for the brand.

Took brands of Himalaya across medias, states and platforms via TVCs, outdoor, digital, social and ecommerce.

Launching India's largest drive to create awareness and action on Varicose Veins with an Omnichannel campaign and also setup of a call centre to generate and nurture leads.
Our Services and Portfolio
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ALL
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STRATEGY
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BRANDING
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DESIGN
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EVENTS
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DIGITAL
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SOCIAL MEDIA
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E-COMMERCE
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Films
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
Himalaya – Baby Care
Indiabulls
Zydus
Danone – protinex
Suburban – Ting Tong
Cipla – GNP
Glaucoma
AmaDay – Trio
Calpal
Aspira
Himalaya – Himcocid SF
Sonova – Phonak
Zivanza
Aspira
Soreze
Urage
Ecziderm
JB
Medquest
Accu-Chek
D’ACNE
Cipla Respiratory – Rotahaler
HealthCube
MyProg
CPHI & PMEC India
CPHI & PMEC India
Cipla – Lung Attack
ISeeFaces
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ALL
-
STRATEGY
-
BRANDING
-
DESIGN
-
EVENTS
-
DIGITAL
-
SOCIAL MEDIA
-
E-COMMERCE
-
Films
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus
About Us
Synapse is an innovative, creative, and ROI focused, healthcare marketing and advertising arm of Synapse Marketing Consultancy Pvt. Ltd. that has been around since 2002 catering to the advertising, marketing and communications world.
We have seen the change the healthcare industry has gone through first hand, and have adapted, thrived and grown brands, portfolios, divisions and companies.
From traditional detailing, to the dot-com boom, and from Pharma replicating FMCG practices to conquering the digital arena, we have been a part of it all. With every new challenge, we have delivered cutting edge ideas that have kept our clients, ahead of the curve.
We have grown building brands for the A2Z of the Pharmaceutical industry along with hospitals, diagnostic chains, Dermo-cosmetic brands, FMHG, OTC, OTX brands along with devices, health consumer durables and health tech services and health start-ups.
At Synapse, we are expert at what we do, Healthcare Marketing. We follow the guidelines, and yet innovate within them. We understand the constraints, and yet know how to launch and revive brands. We cater to the empowered doctor, patient, retailer, field force, caregivers and health consumer. We make Healthcare exciting and that’s what keep us going every day.
Let's ideate
Meet Our Team

Aleem Merchant
Director - Planning

Rahul Pandit
Director - Finance

Rudresh Bhagat
Director - Operations

Jagadish Kumar
Partner - New Ventures

Narayan Gad
Chief Mentor

Pallavi Gadnis
VP - Business Strategy

Indrajeet Memane
GM - Strategy

Neha kopkar
GM - Strategy

Himani Pruthi
VP - Marketing

Rasika Save
Account Director

Akansha Manjrekar
Account Director

Himoni Shah
Account Director

Bhagyashree
Copywriter

Abhishek Borde
Designer

Prateek Agarwal
Digital Marketing Specialist

Deepak Mistry
Sr. Video Editor
Blog

Synapse is on top of the world.
We helped, Cipla create a Guinness World Record by making the largest sentence using Nebulizers, which were later donated across India to help those in need.

Synapse is thrilled to create a strong association with Himalaya Pharma.
Breaking the norms, and talking about an issue not many talk about – Period Cramps.

Synapse takes pride in presenting this film with Chef Sanjeev Kapoor, and the world’s first mouth dissolving turmeric lozenge, Turmgel.
Redefining immunity to make it easy to understand for everyone.

Synapse works with Cipla to raise awareness on COPD, with the award winning initiative, Lung Attack.
Kicking it off again in 2020 an intensely informative talk between Dr. Sundeep Salvi and Atul Khatri. The talk saw over 400K videos in 2 weeks and is continuing to grow its audience.

Healthcare brands should not chase USP but move to UST – Unique Selling Truth.
Truth is the most important aspect of healthcare, and trust and transparency are the two pillars of it

Our research pointed that most people were aware of preventive health check ups, but postponed getting one done with multiple excuses.
We believe that an effective message can be imparted through a feel-good campaign, and that’s what we aimed to achieve

P&G Health’s Mother’s Day campaign
Synapse produces P&G Health’s Mother’s Day campaign #GiftherIron with over 7 millions views in a day!

India’s leading YouTube chef
Synapse associates with India’s leading YouTube chef, Kabitas Kitchen for Sun Pharma’s Prohance D, for Diabetes-friendly recipes.
P&G – Evion
Himalaya – Happy Mumma & Baby!
Abbott – Lobate GM
JB – Zecuf
Aqua OAT
Cipla – Pink of Health
Dr. Reddy’s – Quickrel
Turmgel
Zen Plus