Building the Anatomy of a Healthcare Brand

Honored to speak at the Official YouTube Health Accelerator Program on the topic “Anatomy of a Brand” addressing some of India’s top content-creator doctors!

I helped these doctors dive into the art and science of personal branding in healthcare, covering:

  • The Heart of a brand: Defining your brand truth—the core that guides everything.
  • The Right Brain of a brand: Crafting a visual identity—name, logo, colors, fonts, templates.
  • The Left Brain of a brand: Building a content engine that resonates logically and emotionally.
  • The Face of a brand: Establishing presence through clinic presence, website, and reviews.
  • The Arms and Legs of a brand: Amplifying reach with marketing and advertising.

I honestly believe that we need to improve the reach for authentic, authoritative & relevant content creators on the topic of health.

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