My 10 Tips about Digital Marketing in 2024.
(No.6 is my best bet)
- The time to just dip your feet in digital is over. Either you’re all in, or you are wasting your time and money.
- Marketers can’t reach all of their intended audiences through a single channel. Omni-channel is NOT just an experiment now, it is the only way. Doing this right requires a cross-media mind-set.
- You are not doing anything unique. Within 2 kms of you thinking digital, so are 100 other brands and businesses. You are competing with more than just who you think your competition is.
- Insight backed strategies, creative thinking and brave execution is where the Holy Grail lies.
- Creating content? Think Shareable! Would your “Good morning” wala uncle share it on whatsapp?
- Quick Commerce will give E-commerce a tough time. But you need to be Building a brand first, and then when combined with performance marketing, can meet immediate sales goals and can also capture market share, create market leaders, and lay the groundwork for long term success.
- Influencer marketing for all macro, micro, nano are on the rise. Celebrities have gone crazy with their commercial asks. Are they worth it? Yes, only if you find the right fit and the right story.
- Explore new content ideas and media channels like podcasts, branded content and native content, anamorphic content, CGIs, fun content, funny content, DIY tips, posts that people will save.
- Video marketing still works. Short content is the way forward. ‘Many’ 6 seconders to 30 seconders are still the best way to build brand awareness and engagement.
- Goal oriented and Conversion-focused marketing efforts (e.g., promotions, retargeting) are attractive because they’re easy to quantify and can be helpful in gaining quick sales.
- Bonus Tip: Consistent Investments in brand building and marketing can drive crazy revenue growth. Don’t give up.
The media landscape is not going to get simpler any time soon. You will have to figure out how to balance sales with long-term, brand building needs.
