Healthcare

The first time I went viral was when social media didn’t exist and neither did the word.

So, what have you studied? Harsh asked me. Sheepishly I replied, “I’ve just done my BCom”

After an internal training program for our team on how to think, act and behave creatively

Taking inspiration from Henry David Thoreau, who one famously said, “Our life is frittered away by detail… simplify, simplify.”

Advertising on ePharmacies is a rising platform for a lot of healthcare brands. Here’s a starting checklist and our case study.

When we were commissioned to work for Surya Hospitals we were excited. Surya was one of the most respected hospitals.

Insight is the final piece of the puzzle when put together suddenly makes everything clear. It’s the key to the lock in a maze.

Every marketing effort has to begin with the right marketing mix. Healthcare marketing is no different.

The genesis of Synapse & the ambition to be best creative healthcare marketing and advertising agency in the world.

“Healthcare and Medical advertising is NO different from marketing any other category of brands”

Here are a few wonderful things I learned while co-hosting a talk show

It was a pleasure to speak at Cipla’s Digital Marketing Expo, on the role of Influencers…

“A.I.D.A is irrelevant in today’s customer journey!”

The Citi logo was created in a few seconds, on a paper napkin, over a lunch meeting.

This only happens in the movies, but it happened to me! True story!

While working on the content of a seminar I was conducting on “Integrated Marketing for Healthcare Brands”

A.S.K. is my acronym for Attitude. Skill. Knowledge.

What do you do when your laptop doesn’t connect to the screen?

The biggest mistake in my career was also my biggest blessing… just that I didn’t know it back then.

20 years ago, on World Tuberculosis Day, we launched a campaign of what is one of my proudest moments in my advertising career- JEET.

Many years back we at Synapse were briefed on a brand of a cough syrup which contained natural ingredients like honey, neem and turmeric.

One thing most brands are doing wrong on social media these days- Thinking social media is for sales, website visits, downloads, lead gen etc.

Is your personal, company, or brand’s social media handle stuck between 500-5000 followers?

What do future marketers need to hear from Industry professionals?

For the relaunch of JB (also earlier known as JB Chem, JB Pharma, Unique) we at Synapse were assigned the Social Media duties.

Synapse, a healthcare social media front-runner, is proud to present this film with celebrated Chef Sanjeev Kapoor.

Breaking the norms, and talking about an issue not many talk about – Period Cramps.

Kicking it off again in 2020 an intensely informative talk between Dr. Sundeep Salvi and Atul Khatri. The talk saw over 400K videos in 2 weeks and is continuing to grow its audience.

Truth is the most important aspect of healthcare, and trust and transparency are the two pillars of it

We believe that an effective message can be imparted through a feel-good campaign, and that’s what we aimed to achieve

Synapse produces P&G Health’s Mother’s Day campaign #GiftherIron with over 7 millions views in a day!

Synapse associates with India’s leading YouTube chef, Kabitas Kitchen for Sun Pharma’s Prohance D, for Diabetes-friendly recipes.

We helped, Cipla create a Guinness World Record by making the largest sentence using Nebulizers, which were later donated across India to help those in need.